Wouldn’t it be nice if you don’t have to worry about the algorithm changes for at least another year instead of worrying about it all the time and being shut down or not reaching your audience anymore or worst case: Not hearing anything from anyone at any time! Today’s video is about how you can actually plan your content, so it doesn’t matter if there is a new algorithm change or if a platform is shutting down, because you always have a plan B! And let me tell you something: The main factor and the main thing you need to know is the purpose of a platform. So why are we all on Social Media? We’re all on Social Media, because we want to connect with someone or something. Could be a brand, could be a person, could be a relative or a friend that we met abroad or in school. We are curious what they’re up to and we want to stay in touch no matter what. Over the time platforms evolved and businesses understood the opportunity there So, it all turned into this sales-y relationship platform. Obviously, the platforms need to make money, but also you want to make money as a business. Now we’re in this up and down thing. What’s the best way to do it? Obviously, users don’t want to be spammed with ads. On the other hand, companies want to make money and also build communities, because community is very important these days. What I’m trying to say is: If you understand that the main reason of the platform is connections, you’re also starting to understand what you have to do. Because it’s not about showing up once a month saying “Hi, Here I am! I’m still alive” and expecting everybody to follow you, like your content, share your content, buy your products. You have to be consistent and you have to be on these platforms! So, today I want to talk about the 3 factors that are super relevant to you to build a legacy, build a content strategy you can also sell better to, build a relationship with. But instead of being sales-y, always focus on the relationship part. So, what are the 3 factors? First, you need to understand that the platforms are there to have one reason: They want to make money. They want to have a business. So, it’s in their best interest that users stay on the platform as long as possible and come back as much as possible. So, obviously, they don’t want you to spam them, they don’t want you to post irrelevant content that nobody cares about, because then people will leave the platform. So, what I’m trying to say is: You have to have a content strategy that is giving value but also connecting with people. Because, otherwise, if it’s just about you and your business and what you want to sell and what you want to do and what you know, then, I’m sorry to say this, but at some point people might leave or, worst case, not even start connecting with you in the first place! So, the main 3 factors are basically: 1: The relationship with the accounts. So, for example, if you interact a lot with the customer or the user then, it’s mostly likely that they will see your content as well. Same the other way around: If they like a lot of your content, if they comment a lot of your posts then they probably will see more of your content, because the algorithm thinks your content is interesting for them. The next thing is: The interest of the user that is following you (hopefully). So, if, for example, you have a business about, let’s say, coffee makers. You make coffee makers and they’re the best coffee makers in the world and Sarah, who is our customer or prospect, is so interested in it. She’s coffee addict! Most likely, she will see more of your content, because she’s interested in coffee already and she loves coffee and she probably needs a new coffee maker at some point. So, it’s likely that the algorithm is showing your content to her. Then the other way, that’s also very relevant. This is going back to what I’ve been saying before, is actually how recent you’ve posted. So, for example, if you just post once a month – I’m sorry to break it to you – It’s not enough. Most likely your content won’t be published to many people. Obviously, you will be shared and you will be seen but by just a fraction of the people. Because, the way the algorithm works is that you will just be shown to a fraction of the people that is following you or a fraction of other people as well. But only if they interact with your content, then it will also be shown to the rest of your following or to other people. So, you want to make sure that in one hand you share interesting content, you have some sort of relationship or interaction with the users. And 3rd, you also post often enough – not spamming. I always think that quality is more important than quantity. But just don’t overthink it as well, because you might think that something is working, while it’s not. But then, something else that you think is just a random post you put up might actually go viral. You never know. So it’s always about testing as well. I hope this helps and let me know in the comments if you have any questions. What do you think about the algorithm? Are you struggling with it? What’s your experience? Do you agree with me? Did you experience something else? What was the last or the best working post you had? Leave a comment and let’s discussed and inspire each other. Have a great day!